Facebook Fan Marketing has been in the social media marketing business for many years, and we have realized that there are many Facebook fan page marketing blunders that most companies make that leave them with less Facebook ROI.
Here are some most common mistakes:
Many people make this mistake. The truth is that once your fans will join you, they will forget about you. You have to keep reminding them of your existence by posting updates. The only way to make your fans realize that you are still there is by posting content that appears on their news feeds.
When people open Facebook, what they see is their news feed, and this is where you have to make a presence. Post interesting updates here so that your audience will want to click on those links. To understand this better, you can take a look at Facebook groups (but don’t start a group yourself. You have to make a fan page).
Fan gates, welcome tabs or reveal tabs- whatever you may call them- are extremely famous. But they don’t have magical powers. These tabs are great because they direct non-fans to a different page and give them a reason to be your fan. If your website gets a lot of traffic, you’ll see a large number of people wanting to be your fans, but if your website isn’t getting much traffic, don’t expect the fan gate to do magic for you. Yes the fan gate is helpful, but it’s not a magician.
Many people come up with clever apps to keep their fans busy. This is actually a good move, but the tough part comes when the users have to approve the opt-in part. This is the part when the app tells the users that they have to share certain data with the app. That’s where the bounce off percentage is high. The app might be really awesome, but about 25% of people bounce off just because they are scared of sharing their personal information (especially because there has been an increase in the number of Facebook virus).
The cheapest way to get more fans is Facebook ads. Yeah it does sound odd, but ads are actually cheap when you consider the amount of fans that like your page due to these ads. If you design these ads correctly and select the right demographic, these ads can cost you as less as a few cents per fan. Even email subscribers aren’t that cheap. You don’t have to spend a lot on ads. Just set a daily budget and your daily spending will never exceed that. Now design a good looking ad that creates a long lasting effect on its viewers. With the help of these ads, you’ll soon start getting fans.
There are literally hundreds (or maybe even thousands) of corporate blogs that make this mistake. They post only about themselves. They don’t even reply to your comments if you ever post any. That’s a really bad strategy. Loosen up a bit and get involved. Share an interesting story or video that people would like. And if someone comments on your posts, reply back. This is how you get your audience to interact.
This is almost the equivalent of the previous point. If you are overselling yourself (using me, me, and me), cut back and make it look like a typical meeting or conference. Get others’ reactions and comments as well. Only then your conference can be a success.
So well, these were the main mistakes that companies make with Facebook fan page marketing. Are you making any of these mistakes? Let us know how you have decided to improve.