Whether your company is just a beginner or it is a fully established brand, starting a marketing campaign might become overwhelming. But the truth is that it doesn’t really have to be expensive or time consuming. According to Facebook Fan Marketing, there are many small and simple tasks that you can do and promote your brand on Facebook. Here are some Facebook marketing tips that you just cannot afford to miss.
1. Vanity URL
Before you create a brand presence, you’ve got to check out vanity URLs. These URLs are easy and simple to remember. To figure out the right brand URL, you can use Name Vine. It will check domain names and Facebook extensions to see if the right URL for your website is available or not.
2. Third party platforms
If you are active on many social media platforms, you will have to post all your updates on each one. This means you have to copy a post and paste it on one platform. Then go to the other platform and paste it there and so on. This is really time consuming and monotonous. To avoid all these hassles, there are some third party platforms like HootSuite that will let you post your updates once and they will be distributed over all social media platforms. Now integrate your Twitter, Facebook, LinkedIn, and Google + ids with one single website and cut back on wasted time.
3. Application publishing tool
There are many services like Pagemodo and North Social that provide apps for social media needs of businesses. Also, most of their services are freemieum, which means that some apps are free. If you don’t want to spend money, you will not get a customized application. But you can use the pre-developed apps and manage their visuals and content. It is a good way to market your services on Facebook. When you use these apps, you can setup these tabs:
Welcome page to act as the landing page for non-fans. You can even buy Facebook fans if you want.
Contact us page: This page must be included if you want your fans to make a purchase from your site.
4. Social plugins
Social plugins are free tools that are not used very frequently. They can be used on third party sites and offer a more advanced engagement level. You company might be small- or it might be big- you need to leverage social plugins and Facebook apps on your blog or website. They are free and provide an easy and fast way to advertise your brand.
5. What to post
You should know what engages fans the most. To know that, you can install some third party services like Edgerank Checker. This app will grade your fan page and find out the following points:
6. Facebook insights
Let’s say you have to create a report on Facebook metrics and present it to your client or your boss to show how you are using Facebook for business. What is the best medium to do that? Excel. And Excel spreadsheet will tell you which status update was the most famous and when does the audience like to interact with you the maximum. You just have to click on the button that says ‘Export data’. You will get a popup then. Select the date range and data type.
When you do this, your file will be downloaded. You can open it in Excel and apply filters to display the required information.
Try these Facebook marketing tips and see your business soar. What other tricks do you have up your sleeve? Share them here.
Up next, How to customize Facebook page.