If you already have a business page Facebook, then there are chances that you have already received a mail that offered you a Facebook advertising coupon. Such coupons are usually worth $50-$75. So that means you have free advertising! You can now direct some fast traffic towards your page! But wait. Don’t get into the Facebook advertising coupon deal too fast without understanding it completely.
These coupons are a great deal, but don’t blow them mindlessly to direct quick traffic towards your website. Read this to get to get more targeted Facebook fans.
The first myth that many people have is that they will get an instant flood of traffic from one coupon. To get any benefit from the coupon, you must learn the right way to advertise on Facebook. If you have no idea what you are doing and how to utilize that coupon, you’ll most probably just blow it away.
Facebook gives away promotional incentives to businesses or individuals in form of coupons that allow them to advertise for free on Facebook. Why does Facebook do that? Because once you get traffic using coupons, you might be tempted to buy some real advertising space. These coupons can let you have all the advantages of social media to reach thousands (or probably millions) of people on Facebook.
Why did they introduce coupons? Well the reason behind the introduction of coupons is that a new Facebook user is hesitant of spending money for advertisement purposes. When that person uses coupons, they get interested in purchasing more advertising space on Facebook.
These free ad coupons target specific audience based on conditions like location and age. With the help of these coupons, the social strategy of any company can get a boost and they can target higher quality demographic.
There are two types of Facebook coupons:
1. Coupons that are given to only new users. If you are a new user and you’re offered a free advertising coupon, you should use it before your account gets old, because this coupon expires really soon. So if you have received a new account coupon, you shouldn’t waste much time and research on how to create useful Facebook ads. The sooner you learn the better, because you have to use this coupon wisely before it expires.
2. The second coupon type is the one that is used for promotions on Facebook. This coupon can be on new as well as existing accounts. It has specific terms and conditions and it doesn’t generally expire too soon.
To get to use a particular coupon, you just have to enter its code into the Facebook advertising account you have. Then the value on the coupon will be subtracted from the total money you have to pay. Your credit card will be charged accordingly.
As you know now, when you use your coupon to make a purchase, the coupon amount is deducted from the final amount. But the remaining money still needs to be paid. So you have to keep this while deciding a budget for your ad campaign. If you have a coupon for $50 and you are selecting a budget of $100, the remaining $50 will come from your pocket.
Keep in mind that a Facebook advertising coupon is a great deal to have, but it’s useful only if it is used wisely. If you have no idea how Facebook advertising works, always research and learn it so that you don’t waste your coupon money on worthless ads.
Have you received a coupon code yet? How are you planning to use it? Share your views here through comments. And make sure you follow the right Facebook business strategy.