Facebook is the next best thing to happen after the Internet revolution for most if not for all. If you want some quick tips for Facebook business account setup, this is the right place for you.

What it does

A Facebook business account helps an organization achieve its marketing goals and objectives.

If the objective is to create a business plan, the need would be to evaluate the benefits of using a Facebook business account.

Conditions

There are just a few conditions for setting up a Facebook business account, and the most important one is that you need to have a personal account before you go ahead and make a business account.

The primary objective of setting up a Facebook business account is to ensure achieving marketing goals and keeping it professional.

How to setup a Facebook business account:

The process of account setup is not as complex. This is what you need to do.

1. Go to Facebook business create page. Make sure you already have a personal account before you make a business page.
2. Now click on your selection. You will see 6 categories there:

• Local business or place (for a local store)
• Company, organization, brand or institution (for online businesses or companies)
• Brand or product (for specific brands)
• Artist/ public figure (for celebrities)
• Entertainment (for entertainment related businesses like comedy shows)
• Causes (if you support a cause)

3. Let’s say you selected Company/organization, now you will have to choose a category for your company and give a name to it.
4. Then click on I agree to Facebook terms and get started.

Some tips

• Make sure you don’t create a twin account by mistake. Sometimes people aren’t sure that they created a page or not. So they end up making two pages, which will confuse your fans.
• Do not publish the business account before you make all the necessary changes in it. You can even get the vanity URL for your page from Facebook. Find a URL that suits your page and acquire it before someone else does.

The purpose of any business marketing plan would include online presence as one of the strategies. This is best addressed by conceptualizing, creating and hosting an optimized website. Once achieved, this online presence needs to be further enhanced by promoting the website. This is why most companies rush towards creating a Facebook page so that they can attract some of the social media traffic towards their website.

But just having a Facebook page for business isn’t enough. You need to post creative content so that your visitors can stay engaged. Make sure they get some lucrative deals or maybe interesting data good enough to bind them to your page.

Facebook timeline has changed a lot of things. Earlier businesses used to have tabs to filter their fans from new visitors. Now there is no such concept and even the new visitors can see what you are posting on the timeline. So how do you make people like your page? By providing quality content. You can even buy Facebook likes because it attracts other people and motivates them to click on the ‘Like’ button. But keep in mind that these likes will not contribute towards your ROI. They will only act as a magnet to attract other people who may convert into customers.

Facebook Fan Marketing hopes these steps and tips were enough to help you understand how and why to setup a business page on Facebook. In case you have any concerns or doubts, feel free to contact us through the comment section.

Get to know more about the Facebook business plan.

7

1