Updated 24/10/2013: Getting Fans The Easy Way. Click Here
With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.
Does your business need a Facebook page? It is better not to think along those lines. Instead of debating whether to create a business page or not, work on how you can use it to catch the attention of your fans and add them to your page. What have you got to lose? Facebook is free to use and you can delete your page if it does not deliver the desired results. To make optimal use of Facebook for your business, you have to know the tips and tricks required to create a business page. Creating a business page is the foremost way you can attract customers through Facebook.
Unless you have been living under a rock for the past decade, you should know how to set up a Facebook account. The process for creating a business page is the same as setting up an account for an individual. It doesn’t take a rocket scientist to make it. Here are five steps to follow to create an account.
i. Go to www.facebook.com and click on ‘to create a page for a celebrity, band or business, click here’
ii. Select the category your business falls into and type in your business’ name
iii. Provide the authorization and start creating your page
iv. Enter the email address for your business. Make sure that it is distinct from your personal account
v. You will see a big ‘?’ sign. When you hover the cursor over it, an option to change the picture will appear. Click on it and then upload an image of your business or products. There is space provided to write something about the image. Type in your business’ tag line or a brief description.
Your page is created when you complete the five steps listed here. After this, you can edit the information about your business and upload more photos.
Creating a Facebook page is not enough. You have to optimize it to make it attractive for your customers and fans. You have a wide range of tools for you to customize Facebook page. It is imperative that you make use of them so that your page stands out in the crowd. After all, if your Facebook page does not give you an edge over your competitors, what is the use of having one? There are many ways to make your page fan-friendly. The best business Facebook page design is one that attracts more and more fans. If the customers are interested in your page, they are likely to buy your products. Here are some of the best Facebook business page tips you can follow.
One of the best features about a business page is that you can import your blog. Many businesses nowadays have a blog on their website or any other landing page. Facebook allows you to upload the blog to your fan page. Each new activity carried out on your blog (new posts, comments, shares, likes) is updated to your Facebook page. To import your blog, you have to type in the URL of the website your blog is hosted on or the address of the RSS feed.
The main purpose of a Facebook business is to get more and more fans. If you don’t have a clear-cut call-to-action on your page, you will not be able to attract fans. You might be getting a lot of traffic to your page but a clear and vivid call-to-action is necessary. Only then will you be able to increase the number of fans. The easiest and simplest ways to do this is by putting a graphic or image that asks the visitors to ‘like’ your page. Every visitor who clicks on the ‘like’ button becomes a fan.
If your business is well-known, chances are that some fans would have taken the initiative to create an unofficial fan page. This happened with Coca Cola some time back. The company endorsed the fan page without seizing the control and management. Instead, they rewarded the fans who had put in their time and effort to create the page. In case you already have an unsanctioned Facebook page, you can do well to endorse it and save yourself the trouble of creating one from scratch. Let your customers and fans do the needful. Just give them your blessing. However, don’t forget to reward the fans who started the fan page. Creating brand loyalty is very important and they have to be appreciated for their efforts.