With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.
Does your business need a Facebook page? It is better not to think along those lines. Instead of debating whether to create a business page or not, work on how you can use it to catch the attention of your fans and add them to your page. What have you got to lose? Facebook is free to use and you can delete your page if it does not deliver the desired results. To make optimal use of Facebook for your business, you have to know the tips and tricks required to create a business page. Creating a business page is the foremost way you can attract customers through Facebook.
Unless you have been living under a rock for the past decade, you should know how to set up a Facebook account. The process for creating a business page is the same as setting up an account for an individual. It doesn’t take a rocket scientist to make it. Here are five steps to follow to create an account.
i. Go to www.facebook.com and click on ‘to create a page for a celebrity, band or business, click here’
ii. Select the category your business falls into and type in your business’ name
iii. Provide the authorization and start creating your page
iv. Enter the email address for your business. Make sure that it is distinct from your personal account
v. You will see a big ‘?’ sign. When you hover the cursor over it, an option to change the picture will appear. Click on it and then upload an image of your business or products. There is space provided to write something about the image. Type in your business’ tag line or a brief description.
Your page is created when you complete the five steps listed here. After this, you can edit the information about your business and upload more photos.
Creating a Facebook page is not enough. You have to optimize it to make it attractive for your customers and fans. You have a wide range of tools for you to customize Facebook business page. It is imperative that you make use of them so that your page stands out in the crowd. After all, if your Facebook page does not give you an edge over your competitors, what is the use of having one? There are many ways to make your page fan-friendly. The best Facebook business page design is one that attracts more and more fans. If the customers are interested in your page, they are likely to buy your products. Here are some of the best Facebook business page tips you can follow.
One of the best features about a Facebook business page is that you can import your blog. Many businesses nowadays have a blog on their website or any other landing page. Facebook allows you to upload the blog to your fan page. Each new activity carried out on your blog (new posts, comments, shares, likes) is updated to your Facebook page. To import your blog, you have to type in the URL of the website your blog is hosted on or the address of the RSS feed.
The main purpose of a Facebook business is to get more and more fans. If you don’t have a clear-cut call-to-action on your page, you will not be able to attract fans. You might be getting a lot of traffic to your page but a clear and vivid call-to-action is necessary. Only then will you be able to increase the number of fans. The easiest and simplest ways to do this is by putting a graphic or image that asks the visitors to ‘like’ your page. Every visitor who clicks on the ‘like’ button becomes a fan.
If your business is well-known, chances are that some fans would have taken the initiative to create an unofficial fan page. This happened with Coca Cola some time back. The company endorsed the fan page without seizing the control and management. Instead, they rewarded the fans who had put in their time and effort to create the page. In case you already have an unsanctioned Facebook page, you can do well to endorse it and save yourself the trouble of creating one from scratch. Let your customers and fans do the needful. Just give them your blessing. However, don’t forget to reward the fans who started the fan page. Creating brand loyalty is very important and they have to be appreciated for their efforts.
Following the maxim ‘you scratch my back and I’ll scratch yours’, there is a Favorite Pages option on your Facebook business page. Through this feature, you can add pages you want to recommend. Technically speaking, you are promoting other businesses and services through your own fan page. In exchange, you can ask the owner of the page to add you to the Favorite Pages as well. This is how business pages can trade traffic in a mutually beneficial manner.
A Facebook Reveal Tab is intended to hide content from non-fans. You post a message asking them to like your page to get access to exclusive offers and promotions. Some businesses ask fans to ‘like’ their page to get access to the complete version of their page. If your fan page is accessible to one and all, there is no way you will be able to convert non-fans into fans. By offering them something in return for becoming a fan, you can increase the number of fans you have. Given the millions of users on Facebook, this could be a huge boost for your business.
One of the main reasons why a Facebook business page doesn’t generate the customer interest and fans you are seeking is that you are not aiming for the right demographics. The demographics are something you have to work out before you actually starting making your page. Facebook has users of all ages, belonging to different countries and walks of life and having different interests. Surely, there are few businesses that can target a global audience. Break your business down to the basics and figure out your target audience. Some businesses make products geared towards women while some are for kids. Target the right demographic and you will be able to reach the customers you are looking for.
One thing you have to keep in mind is that the number of Facebook users is ever increasing so make sure you are updated with the changing demographics. A great example of this is Victoria’s Secrets, who didn’t create a business page covering their brand. Instead they created a page for one of their product lines, PINK, which was geared towards college students. By using the demographics to your advantage, you can maximize the potential of a Facebook fan page for your business.
Contrary to popular perception, a ‘Share’ button is more visible as compared to a ‘Like’ button. Ever since the ‘Like’ button became frequently used, the ‘Share’ option has somewhat faded into the background. A ‘share’ button can be placed around any posts or links you want your users to share. The major difference between a like and a share is that the share option allows more creativity to your fans. They can add comments in addition to sharing it, something which is not possible if they simply like a post. Moreover, a ‘share’ is more noticeable in your Facebook feed, more than even a ‘like’.
Placing active web links is a great idea. By directing users to your business page, you eliminate the hassle they would have to go through to find your official fan page on Facebook. Put a direct link, complete with an ‘http//:’ on all the websites and blogs you are using for your business apart from Facebook. Simply speaking, provide the URL of your business page on Facebook which the visitors can click on and be directed there.
Embedding YouTube videos is a great way to make your page vibrant and user friendly. The new changes made to the design and layout of Facebook has made embedding videos easier. When you watch a video on YouTube, you will find an option to embed it on Facebook placed below it. Click on the option and then put the URL of your business page. The video will then be posted to your fan page. Make sure that the videos you choose to share on fan page are relevant to your business and are of interest to the user demographic you are targeting.
There are many tabs and apps that enable you to share even more content through your Facebook business page. Given the range of tools available on Facebook, it is surprising that businesses often opt for the more conventional options. The tabs and apps you are not using might hold more potential than the ones you are using. The tabs you can use for your fan page include blogs, newsletter and videos. Every time you want to add a new tab to your business page, you have to remove an existing one. You can select the right tabs and apps through trial and error. Add a number of tabs and then remove the ones that are not working.
As with a majority of businesses nowadays, it is prudent to use multiple social media websites for the promotion and growth of your business. Apart from Facebook, the best options for you are Twitter, MySpace and Google+. Instead of putting all your eggs in one basket, it is a good idea to diversify and target your customers through various avenues. This enables you to cover a larger segment of the audience and increases your chances of obtaining more fans and customers.
To ensure that this happens, provide links for networking to all the platforms you are using for your business. Let’s say you are using Facebook and Twitter, provide the links to both websites so that users can be directed to your fan pages there. You can cross promote all your pages by providing links to the other pages on each one. Put a link to Twitter on your Facebook page and vice versa.
The most important point out of all the tips and tricks mentioned here is how to get fans to your page. The whole idea behind this Facebook for business tutorial is that you are able to gain a maximum number of fans on your Facebook business page. There are many ways through which you can attract fans to your page.
First and foremost you have to try and get the locals to like your business page. You can add a location to your fan page in the left side column which will make it connected with a particular place. Secondly, you can ask your employees and friends to like the page. Keep in mind that every Facebook user who becomes a fan of your business page promotes it to all his friends too. You never know how many fans a friend can generate for you. Both these options might take some time to bear fruit.
The third way is of buying fans. Businesses can now buy Facebook likes through various websites where they can buy Facebook likes. If your budget allows you the luxury, you can buy fans for your business page without much problem. This is a quick and shortcut way to get more fans for your business page. It is not an expensive proposition. For every dollar you spend, you can get up to 20 likes. This has become a popular method for businesses to increase their presence on Facebook and buy fans. This is one of the simplest ways in which you can increase Facebook fans. Getting Facebook fans is now easier for you.
There are some great reasons why buying Facebook fans is a sensible investment.
• Sometimes, your effort to get people to like your page and become fans doesn’t work. All the time and energy could end up going down the drain. Instead, spending a small amount of money can do the job for you and you can get the number of fans you are aiming for.
• A large number of fans catch the attention of non-fans. When they see that several thousand people like a certain post on a certain page, they are inquisitive about finding out what it is all about. This is how many businesses have generated a following for themselves on Facebook.
• The best thing about the whole deal is that you can buy fans of the demographic you are targeting. Since Facebook has users of all ages from all parts of the world, you can buy fans that are relevant to your business. For example, if your business is targeting young men, buying a number of Facebook fans in that demographic would boost your business.
• Facebook fans are cheap. You don’t need to spend too much money on buying them. It is one of the most cost-effective ways of promoting and advertising your business.
• The more fans you have, the greater publicity you generate for your business. Moreover, the fans can increase the traffic to your website or sales page that has a host of other benefits.
Overall, buying Facebook fans is a worthwhile investment that pays off handsomely in the long run.
The essence of social media lies in commenting. This is why getting comments for your product on your business page is important. Since your fan page functions as a shop for your products, getting fans and customers to comment is essential. If a fan heads to your Facebook shop only to find out that there are few comments about your products, it is not going to create a favorable image in his mind. There is an application through which you can create your own Facebook store. Through the store, you can sell your products to people in several currencies. Also, the page can be customized to multiple languages.
A great way of getting more fans for your page is by helping out other businesses and individuals on Facebook. You can build a resource page which provides information on a certain subject. Promote it so that the businesses that can use the information follow it. This way, you can create goodwill for yourself which in turn will increase the number of fans you have. The businesses and people you have helped out by making the resource will like your page and you will be able to achieve your goal.
Image rollovers can be created and then placed on your business page. An image rollover is a creative and attractive way to lure customers to your fan page. Adding images will make your page lively and eye catching for the visitors. Pictures speak a thousand words and an image rollover can help you increase the number of fans on your business page. Use the tools at your disposal wisely and your business will enjoy an increase in sales conversions.
Once your Facebook business page is up and running, it is important to keep an eye on the statistics regarding the quality of traffic you are attracting. Since Facebook analytics offer limited information, you can add Google Analytics to your page. Google Analytics provide detailed information about the visitors and the demographics they belong to. You can judge the efficacy of your Facebook business page using the data you collect through Google Analytics.
There is an ‘Invite Your Friends’ box that can be added to your Facebook business page. Usually, the box does not harmonize with the design and layout of your page. It is a detached box that can be placed at the bottom of your page. The one problem you will face is that this box is very hard to embed to your page. The benefit of using it is that your fans can invite their friends to your page. This is a great way to create crowd sourced promotion for your business. Since the invites are sent by a person they know, the users are more likely to visit your page at least once. If you are lucky, a majority of them will become your fans.
Encourage user participation in your page. There is no point of having thousands of people like your pages when none of them are active on your page. The best way to get users to participate is by running contests on your page. By offering gifts and rewards exclusive to Facebook, you can get your fans to become involved. Each activity carried out on your page is shown in the News Feed. When your fans are active on your page, it will become highly visible.
Catching the attention of the average internet user nowadays is difficult. Since people have greater awareness about social media, sticking to conventional methods of getting them to your Facebook page won’t work. One of the innovative ways available to you is including flash content on your fan page. By adding images and videos, you add color and life to your Facebook page. Keep updating the content or your page could become boring for the visitors.
The pop-up box is thought of as an annoyance by many Facebook users. On the contrary, it can serve you well. You can hide some of the content on your fan page under a pop-up box. Sometimes, there is a content overload and it is sensible to hide some of it from public view. The pop-up dialog box would include the content which is otherwise hidden from the visitors to your page. The best thing is that the pop-up boxes don’t interfere with the users’ activities and actions on your fan page. In fact, they enhance the experience.
These are 20 tips that you can follow while creating a Facebook business page. The tips covered each and every aspect of making your business page user-friendly and attractive to millions of Facebook users. The bottom line is getting the maximum number of fans for your business as possible. By following these tips for Facebook training for business, you stand a great chance of attaining that goal.
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