With almost 1 billion users, Facebook has become the most powerful social media network on earth. It has such a huge fan base that many companies use it for business purposes. Here are some ways in which you can implement Facebook for business marketing.

Facebook for business marketing – Give them a reason

You have to offer some incentives to people so that they can become your fans. It can be a coupon, some special information, or even a free trial of something else. This strategy can increase the fan conversion rate because it gives some real value to people when they become your fans.

Stay to the point

Your fans expect your Facebook posts to be specific to your industry or brand. If you can’t be much focused, your posts should be somewhat related to your industry. Losing your focus means driving away your fans. They are on your page for a reason. It might be difficult to come up with regular posts related to your niche, so think of it like a creative challenge.

Here are a few tips for this purpose:

• Write about news or a current event that occurred in your industry.
• Look for a funny YouTube video related to your industry and share it with your fans.
• Encourage your audience to post pictures, questions, stories or any interesting thing that would hook them more to your page.
• From time to time, you can repost old content as an update to revive old posts.
• Keep in mind that ‘unliking’ your page is as simple as liking it. Any off topic post might put off your fans and they might start signing out.

Ask relevant questions

A great way to keep fans busy is to give them something to ponder on. But did you know that there are two ways of asking questions: the right way and the wrong way? If you follow the right way, it would significantly boost your fan base and enhance the relationship. The trick here is to ask only easy questions. You can get the most engagement from questions that need just one word answers. People don’t generally like writing long answers. Also, people love talking about themselves. So let them jump into conversations and let them talk about themselves.

Include pictures

While Twitter is all about links, Facebook is mainly about images. So for almost all your status updates, make sure you add an image there as well. Facebook Fan Marketing experts say that there aren’t any bad images- only images out of context. Make sure your images are according to the right context. Also, make sure to crop your pictures. Since Facebook shows thumbnails of images, take care to put the close and personal view of the image.

Celebrate milestones

There are many milestones to be celebrated. For example, your business might have crossed an important sales goal, or it might be the first anniversary of your blog: share it with your fans. Even if it’s a small thank you note- make sure you pull the fans and include them in your celebrations like you would do with your friends.

Activate your fans

Facebook audience is not a list, but a club. You cannot satisfy their sociological or intellectual cravings by just putting a status update each day. You need to get creative. If you want to become successful, you need to be creative. Understand that your Facebook fans are real people, and they wouldn’t join your page if they didn’t like your brand. Give them something to reward them for liking your page. Don’t just bore them so that they lose all interest in your page.

These were some really powerful tips from the social media gurus in the market. What ideas are you following for your business? Share them with us so that others can learn too…

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