Update 25/10/2013: Updated some information about engagement with fans. Click here to learn more.
Facebook is certainly the most powerful social network and this fact has been confirmed many times. It’s not only important for teenagers and socialites, but also for business people because Facebook gives everyone an effective marketing strategy. But we will agree to one thing: Facebook marketing isn’t easy. This is why we have brought some super hot Facebook marketing ideas from top marketing gurus on how to market effectively on Facebook.
Read these tips and follow them to make sure you have the best marketing strategy:
You can’t expect people to connect to your fan page without any reason. Did you provide anything useful to them? Marketing expert Rickard Krueger says that a reveal tab is a good idea as it gives your visitor a call to action so that they can join you.
Here is how to entice them: offer them coupons, free trials, or some special exclusive information for free if they click on the like button. This way your fans will get some real value and thus they will want to connect to your page.
The Operation Repo page of TruTV gave something unique to its visitors if they became fans- an episode. It was a never-seen-before episode and people rushed to their fan page to get that episode. With this strategy, they saw a 400% rise in the number of fans and a huge increase in fan conversion ratio. Why? Because they gave a reason to their visitors.
According to Daniel Sundin, visitors who like your company on Facebook would expect you to post something related to your own industry. For example, if you are running a bakery store, it is best to keep your focus on food. This might seem too limiting, but remember- your fans expect you to be knowledgeable in your domain and want to see related posts. So posting videos of cats on your Facebook page might turn off some fans and they might unlike your page.
Here are a few tips to come up with content:
Keep in mind that unliking a page is really easy- it only takes a click. A single off-topic or odd post might turn off some visitors and they might want to unjoin your page. So always post relevant content.
Daniel Sundin is from PETCO that continuously engages their visitors to make sure people stick to their brand.
According to Amy Porterfield, the best way to keep user engagement level high to be popular on facebook is to ask entertaining and interesting questions. But keep in mind that there are ways to ask questions on Facebook. If you don’t ask questions in the right way, your visitors might get offended.
With the right questions, you will build fan engagement and great relations. With wrong questions, you will drive away the existing fans and thus turn out to be an unsuccessful marketer.
The trick: The trick here is to ask really easy questions. Also, try to ask them questions that need just one-word response because people don’t generally want to sit down and type long pages. Also, people love to talk about themselves, so you can ask something from their personal experiences. When they start talking about themselves, this will begin the conversation really easily.
For instance, Zappos once asked its fans about their first concert. It even posted a video of their employee trying to answer this question. And the company got a huge response from fans!
Here is the difference between Facebook and Twitter: Facebook is about pictures while Twitter is about links. So in all of your status update, try to include a picture. Remember the old saying, “a picture is worth a thousand words”? It still holds true. A picture attracts eyes. And if it is funny, it’s even better. It will help you connect to your audience.
A tip about pictures: crop them. Facebook shows tiny versions of pictures so you need to focus on the most important area. If you are selling shirts, you don’t need to show the feet of the model. So crop them out. With cropped pictures, your fans will concentrate on important parts.