FansBuy Social Media Marketing Made Simple Tue, 12 Nov 2013 16:01:04 +0000 en-US hourly 1 4 Tips to Create Viral Engaging Facebook Posts Tue, 12 Nov 2013 16:00:42 +0000 Edmond New studies have just popped up in terms of user engagement on Facebook. Optimal has recently found out that 75% of Facebook’s post-level user engagement actually happens in the initial 3 hours of a person on the website, with 50% of the user engagement happening within their initial 24 hours there. This graph shows that progression in detail.

facebook user engagement graphs

These studies basically show that most user engagements on Facebook posts happen right after they get posted. After that, they grow pretty quickly before leveling out with time. Facebook posts usually don’t have much of a shelf life, though, since user engagement goes back down three hours later.

So, What Does This Mean?

These studies show that most Facebook posts benefit from the most user engagement through Facebook’s News Feed instead of other means, thus showing how important it is to show up on users’ News Feeds altogether. In order to engage as much people as possible, here are several more things to consider:

1. Timing – You have to pay attention to when your target market is on Facebook, so that you can be sure that they will actually be on the site when you choose to post your content. There aren’t any designated times for when people are on Facebook the most, though, since this will depend on the habits of your target market more than anything else. So, make sure you check out your demographics, as well as your followers’ time zones. Find out whether most of your readers have school or jobs, too.

facebook engagement by post type

2. Engagement History – Another thing that you have to do is find out which posts your readers tend to engage with the most. Then, write similar posts during different times to find out the best timing to post your content. You might want to change your content altogether, too. Share photos or links at one time, for instance, and then ask questions or hold posts the next. This way, you can find out which type of content is the most engaging one for your target market, as well.

If you need to find out more about user engagement, just look for other articles from our blog, such as those that focus on mobile placement and targeting.

4 Tips To Make the Most of Your Posts’ Life Spans

If you want to make sure that the life spans of your Facebook posts last as long as possible, then here are several tips for you to follow.

1. Promoted Posts – If you want to reach as many people as possible and get more user engagement overall, Promoted Posts would be your best bet. While there aren’t any guarantees when it comes to this, the least they can do is make sure that more fans will get to see your Facebook posts when they browse through their News Feeds.

2. Page Post Ads – You can easily turn your Facebook posts into Page Post Ads that will show up on users’ right columns or News Feeds. This would actually be one of the best ways to reach Facebook users who haven’t liked your page yet.

3. Pinned Posts – Pinning posts will instantly make them show up on the very top of a Facebook page’s Timeline. While this won’t change how they show up on Facebook’s News Feed, it could definitely result in more impressions and user engagement overall since it will let people know that it is more important than the rest of the posts on the page.

4. Highlighted Posts – If you want your posts to look bigger on your page’s Timeline, you can choose to highlight them instead. This will make the post show up on both columns – and with a bigger picture to boot.

Organic User Engagement

While it is possible to make your posts last longer by buying ads, you can also get a different kind of user engagement from the News Feed if you want. After all, buying ads doesn’t necessarily guarantee that your ads will succeed at getting you the amount of impressions that you want. In fact, if you have no idea who to target to begin with, you might not get any relevant engagement at all. Plus, you might even get bad feedback that way.

Because of this, it would be vital to aim for organic user engagement right after each Facebook post. Fortunately, your most loyal fans should already know how your Facebook page works, in general. This means that they will probably engage with your posts whenever they find them relevant anyway, and in turn show you when they find your posts enjoyable and interesting overall.

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4 Reasons Marketers Should Try Out Facebook Page Post Ads Thu, 07 Nov 2013 15:09:01 +0000 Edmond If you want to target a certain market on Facebook and engage with them through your page, then Page Post Ads would generally prove to be the perfect solution for you. These ads can be found on the right sidebar of the site and are quite similar to Sponsored Stories and Marketplace Ads. The only difference is that they are much easier to customize in terms of their images and overall features.

Page Post Ads can also be very helpful if you want to reach users who have already liked your page in the past. In order for your posts to show up on users’ News Feeds, though, you will need to invest in Promoted Posts instead.

Keep reading to find out looking into Page Post Ads would be a good idea. Also, get several tips on succeeding at it if you need it. You can also read this PDF from Facebook, where you can check out the different Page Post Ads that you can look into, as well as the best ways to use them.

Why Page Post Ads are a Good Choice

The main reason why these ads are so helpful is because they can help you reach Facebook users who haven’t liked your page yet. However, they can also share Sponsored Stories with the people who have already liked your page and give them more brand information overall. Since Page Post Ads generally look very pleasing to the eye, users find them much less distracting compared to Marketplace ads, as well. This means that they are less likely to mark these ads as spam.

If you plan on sharing photos or videos with your fans, then Page Post Ads would also be a great choice because they tend to concentrate on content more than anything else. You can choose to promote events, offers and links through these particular ads, too.

These are just a few of the benefits that come with Page Post Ads. However, you can already build a great strategy with them in tow.

1.   Many Options

facebook post ads many options

Page post ads may include photos, videos, questions, offers, links or plain copy. As such, you can get as creative as possible with them while trying to attract users onto your page. Naturally, your choice of format should depend on your main goal, though. Also, keep in mind that they all need to follow a strict limit of 80 to 150 characters (depending on the chosen format).

2.   No Flow Disruption

Page Post Ads go well with Facebook’s general flow. While users might not really notice it, Page Post Ads will actually show up in pop-up windows instead of to other Facebook pages. This would be the perfect alternative for users who hate getting re-directed to other sites after clicking on a link on Facebook.

Questions and Event Ads also provide light engagements, wherein users can interact with ads with ease and without even going off-site. This ensures that their browsing activities will not get disrupted in any way.

3.   Visual Stimulation

visual stimulation page post ads

Since Page Post Ads allow pictures to be 118×90 or 168×126 (depending on the account), they tend to be very visually stimulating overall. Once you learn how to use this to your utmost advantage, you should be able to come up with attractive ads that will encourage a lot of user engagement in the long run.

4.   Many Targeting Options

fb page post targeting options

Facebook Ads are generally very beneficial because there are so many targeting options available for them. If you are selling laptops and want to promote a sale through a Facebook page post, for example, you can make use of Page Post Ads and connect with people who haven’t liked your page yet, but have liked the pages of your direct competitors.

Conversely, if you run a retail store and have posted a promotional post about sales in special locations, what you can do is use Facebook Offers to highlight that particular sale for people in that general area.

In other words, Facebook’s targeting options will let you get as specific as possible, so that you can draw as much relevant user engagement as possible.

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Complete Checklist to Installing Ads on Facebook Mobile App (Infographics) Wed, 06 Nov 2013 14:35:11 +0000 Edmond This article was first published in Ampush blog – a blog that helps enterprises make the most of social graphs in order to succeed in the world of marketing. Ampush also happens to be part of Facebooks program of Preferred Marketing Developers.

You may already be aware that integrating Facebook’s SDK with mobile apps can help you reach a ton of brand new users. However, how can you market this particular app for installations? That is the big question.

Ampush already manages a ton of impressions for mobile application install ads and therefore already has a lot of experience in the department. We want to help you enjoy hassle-free app promotions by helping you decipher what actually works for you and what does not work for you as quickly as possible. Once you know this, you can then start reaping the benefits from working with the Ads API on Facebook and properly promoting your application. Keep in mind that there is a lot of potential for user engagement out there. However, there are also a lot of competing apps, so stop wasting your time and budget from now on and gain installs in the most effective way possible instead. Naturally, you can also buy more Facebook likes or visits as needed. One of the ways to do this would be by clicking here.

The simplest way to do this would be to connect with the Preferred Marketing Develops on Facebook, like us. However, if you would prefer to deal with your online marketing yourself, here is a step-by-step guide with the 10 most important things that you need to remember to make the most of Facebook’s app promotion services.

facebook mobile app checklist

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11 Pros and Cons of Facebook Page Post Ads That Marketers Must Know Sat, 02 Nov 2013 05:01:17 +0000 Edmond When you go through Facebook, you will notice that Page Post Ads appear almost everywhere, such as on the right-hand column and the News Feed. While these ads are able to provide more content compared to Marketplace Ads and Page Like Ads; they may come with some unwanted results, too. Find out the advantages and disadvantages of Page Post Ads here.

7 Important Advantages of Facebook Page Post Ads

pros of facebook page post ads

  • Flexibility – There are various forms of page post ads out there, including text, video, photo, link, event, offer and question. Because of this, you will have many options at your fingertips to engage your audience with your creativity and send them to your website for more leads in the process.
  • Engagement – Because Page Post Ads won’t have any trouble turning existing content into ads, you can take advantage of your existing creative for stronger results overall. So, if you have a post that is already getting a lot of engagement, you can actually use its content to bring about engagement from Facebook users who haven’t seen or liked your page yet.
  • News Feed Placement – You can make Page Post Ads appear on your News Feed the same way a Facebook friend’s story might appear there. You can even add social context into it if a Facebook user’s friend happened to like your page in the past. Not only will this make a better impression on Facebook users overall, but it will also result in more clicks in the long run.
  • Secondary GoalsInteraction with Facebook users through page post ads also comes with various options. They can check out your content, look at your photos, click on your links, like something, share something or comment on something, for instance. So, even if your main goal with page post ads is to get more people over to your site, you might be able to get more page visits, Page Likes or People Talking About This this way, as well. If your goal is to get more Facebook likes or visits, though, you can just buy them here instead.
  • Targeting Options – Page post ads will give you complete access and control to the Targeting Options on Facebook, too. These options can help your ads appear for smaller yet relevant target markets, thus also enabling you to use Custom Audiences to target existing customers and Lookalike Audiences to target people that are not connected to you yet.
  • No Reach Limitations – Sponsored Stories need a strong fan base to connect to more friends of users who have already liked the Facebook page in question. Smaller fan bases usually aren’t able to reach a lot of people with Sponsored Stories, in general. However, through Page Post Ads, smaller fan bases can reach anyone in their target market, no matter how many fans they might have.
  • Timing – Page posts will only engage a few of your fans because of the algorithm that Facebook uses in terms of News Feeds. When buying ads, though, timing isn’t much of a problem because you will be paying for those ads to show up more and to reach more people in the process.

Disadvantages Of Page Post Ads

cons of page post ads

  • Less Content – Right-hand column Page Post Ads have a limit of 90 characters. Even if you end up making a longer post, it will not display more than those 90 characters. So, if you’re already used to putting up existing posts in your ads, you have to start coming up with shorter versions for this. This may become a problem if you aren’t used to selling products with small messages.
  • Negative Feedback – Since these ads pretty much force themselves onto users’ News Feeds, they might end up reacting negatively and calling them spam. The bigger button that says “Hide Ad” might bring about more negative feedback, as well. So, if you do not come up with engaging quality ads, you might get a lot of negative feedback in the long run, which may then ruin your chances of getting more people to see your ads altogether.
  • Public Comments – Since Page Post Ads are very welcome to user engagement; you need to prepare yourself for potential negative comments from people. Some users might send public complaints that everyone else will see, for example, so it would be vital to manage your page and your posts as quickly as possible when using these ads on Facebook.
  • Secondary Conversions – If your main goal is to send more users over to your site, then you should know that this ad format might just make people engage with your Facebook page and posts instead of visiting your actual website. On the other hand, if your main goal is get more Likes onto your page, you may actually end up getting more shares, likes and comments on your posts instead, but without getting more fans. As such, it would be vital to understand exactly how users interact with your ads to begin with and to make sure that you check out your ad’s analytics on a regular basis in order to optimize it as needed.

A Nanigans study shows 14% higher ROI, 68% lower CPC and 45 x higher CTR from Page Posts Ads compared to Marketplace ads’ retail section. This just goes to show how beneficial Page Post Ads really are and what a good choice it would be to look into them overall.

Without a doubt, Page Post Ads can be very valuable due to the information that it can give to different Facebook users. From page post ads alone, you can actually build up the audience of your page, share the personality of your brand and get more traffic onto your site. However, you also need to remember to manage any negative feedback, as well as maximize your desired conversions as time goes by in order to make the most of them.


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How To Track Supply and Demand on Facebook’s Ad Marketplace Fri, 25 Oct 2013 15:03:13 +0000 Edmond We tend to track Facebook’s recommended CPC bids on a regular basis. Basically, what Facebook does is offer suggested bids based on your chosen demographics on their self-serve ad tool. These bids refer to dynamic calculations based on real-time ad competition found in today’s marketplace. If you use a brand new account when it comes to this, Facebook will automatically think that you have the ability to reach a 0.04% CTR on average. Depending on other advertisers’ bids, they will then suggest a CPC bid that they think is fair for your particular ad to help you get the necessary impressions for it.

supply and demand curve

Generally speaking, it will cost less to bid for demographics with less demand and more supply. So, if you are targeting American teenagers, Facebook might recommend lower CPC bids since there are a ton of American teenagers on Facebook who could click on your ads nowadays. Conversely, if you are targeting female alumni from a very small area; then your recommended bids might be much higher since you are merely targeting a very small amount of people that many other advertisers might be targeting, too. The mechanics behind these bids are definitely interesting. However, it gets even more interesting once these particular values are macro-analyzed.

Some questions that you might want to ask include the following: What does Facebook generally recommend in terms of bidding per click? How much do these overall values change through time? Are there any differences between targeting males and targeting females? We come up with thousands of different ads every single day and monitor Facebook’s recommended rates for any changes in the market. This means that we can help you take full advantage of target markets when bids are low and make suggestions on budget changes, depending on what the market is generally like at any given time. To do this, we basically get the average of the recommended prices every day with the average recommended bids of every created ad that day. This way, we can come up with an accurate demographics cross section that will give you a much better picture of what the conditions are currently like in the market. We also sell FB likes and visits. Here is some information on the US market from June to August 2011 for now:

track supply and demand on facebook

As you can see, recommended bids change on a daily basis. The average recommended CPC rate within this particular period of time is $1.44. Although there are many values near this line, some of the trends are quite far away from it. As can be seen from July 12 to July 25, for instance, the rates stay close to $1.07 prior to going up again. A significant rise can be seen from August 3 onwards, as well, with an intense spike at August 11. What do these changes mean, though?

  1. Changes in Supply – Through time, the amount of users on Facebook and their website usage may change. More people tend to use the Internet on weekends, for example. Plus, Facebook makes it a point to change how they serve their ads on a regular basis, as well. The main reason for this is to serve valuable impressions. However, it can affect different things, too. By adding a fourth homepage ad or by changing the ads every time they become inactive, for instance, Facebook can add more impressions and reduce the market prices at the same time.
  2. Changes in Demand – Although most Facebook ads are done intermittently, some big-spending advertisers may decide to stop running their ads on Facebook for a while. When this happens, it makes sense that the market will change significantly. On the flip side, a sudden increase of advertisers may bring about changes, too. During the Christmas season, more retailers tend to go on Facebook to get impressions, for example, and this ends up flooding the entire market.
  3. Changes in Algorithm –Facebook’s ad-serving algorithm keeps changing, too. As a matter of fact, the presented recommended bids are based on a special calculation that constantly changes, as well. As such, even tiny changes in the code of Facebook can instantly change those recommended prices and how ads get served, in general.

Since all of the aforementioned factors keep changing, it can be hard to figure out why CPC prices change at any given time. If you look at the data from the US, Canada, the UK and Australia; things get much more interesting because there are similar trends throughout each country – and at the same time, too!

median fb cpc bid

Although it isn’t possible to find out what brings these changes about in the market, it would be vital to know that they happen. This means that your bid’s value on Facebook can change randomly on any given day. So, make sure you keep this effect in mind the next time you want to find out the amount of impressions you might get with your next Facebook bid.

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How To Take Advantage Of Secondary Measurements For Facebook Ad Types Thu, 24 Oct 2013 13:46:55 +0000 Edmond There are various ad types on Facebook nowadays for you to use in order to reach your target market. There are Page Post Ads, for instance, wherein you can place your links to get more traffic onto your website. There are also Sponsored Stories, which can help you get more likes on Facebook and increase your overall reach. Naturally, you can just buy Facebook likes, visits and ads, too, if you want to get more fans in the long run.

Since Facebook ads come with many facets nowadays, users of the website might engage with them in ways that you didn’t originally intend them to. If you run Page Post Ads with links with hopes of getting more site traffic, for instance, you might just get more Facebook page Likes out of it in the end. Fortunately, you can take advantage of Facebook’s tracking tools nowadays in order to find out which one of your ads provides the most conversions and which ones don’t provide any at all. There are also various Facebook tools out there that can track all sorts of measurements and can help you figure out how successful your ad engagement is overall.

In this article, you will find out about secondary measurements that you can take advantage of from each existing Facebook ad out there.

How Measurements Work

facebook measurement

If you want to measure your ad’s overall user engagement, then it would be best to use Facebook Ads Manager to do so. With this Manager, you can print out different kinds of reports, such as “Inline Interactions” and “Advertising Performance”, which can help you monitor your ads’ user engagement. These reports can actually show you the measurements of your “Photo Views”, “Post Likes” and “Post Comments”, amongst other things.

Ideally, if you want to find out which one of your ads performs the best, you should summarize each report by Ad instead of by Campaign. While some of your ads may get a lot of comments, for instance, others might get a lot of Likes instead. If you compile these different measurements by Campaign, you really won’t get very far, in general.

Page Like Ads and Sponsored Stories

The simplest type of ads out there would be the Page Like ones, which basically just need measurements of the amount of Page Likes that they get in time. If you want to know what Facebook users tend to do after Liking your page, though, then you can also take advantage of Facebook metrics regarding the amount of user engagements and photo views that occur after an impression or a click by tracking these performances in “Ad Performance” reports.

Marketplace Ads

facebook marketplace ads 2

Marketplace ads mainly aim to bring about faster actions in order to get more traffic onto your website in the end. If you happen to have a page on Facebook, then you can show users whether any of their friends have already Liked it or have a button show up where people can Like your page with ease. Your Facebook page’s name will be clickable, too, so that users can be directed to it as needed. You may want to read tips for optimizing facebook page here.

This means that you can get extra Facebook Page Likes in the process, even if your original goal was merely to get more traffic onto your website. If you use Custom Audiences at the same time, you can even make your ads show up to people who already Like your page, thus reminding them that they have bought from you before and might want to buy from you again.

You can use “Ad Performance” reports to track the amount of page Likes that you garner from these particular ads, as well.

Page Post Ads with Photos

page post ads

Photo posts are generally very engaging because they usually come with text links, arrows and text, and are generally more visually stimulating with the amount of context in them. All that they have to do is follow the 20% rule, really.

Overall, this is a highly flexible type of Facebook ad out there since it can offer a lot of secondary engagement options aside from the regular Likes, Comments and Shares. With it, Facebook can track “Link Opens” and “Photo Views” through “Inline Interaction” reports, for example, while tracking page Likes simultaneously.

Since users can take all sorts of actions with this particular ad type, it would be the best choice for Facebook page marketing overall. Plus, the other options come with various limitations; this one doesn’t.

Page Post Ads with Links

Links tend to be the easiest ways to get users off-site. Since it is possible to place these links on the Facebook news feed, they can bring about more user engagement and more impressions, as well. As with photo posts, they can also display a lot of context that users may find relevant. They take up more space, too, so people can find them with ease, thus resulting in more clicks in the end.

Link posts are also considered to be very helpful because they can directly display videos into the story. So, if you want to share YouTube videos, you can just display them on the Facebook news feed and instantly benefit from user engagement afterwards. How easy is that?

In a nutshell, the main goal of link posts would be to get Facebook users to visit your site through clicks while getting a lot of user engagement on Facebook at the same time. If users like your story, they may even share or comment on it and help it go viral. If you keep providing interesting and relevant content, in general, then the chances of more people liking your page will definitely skyrocket. To find out the overall Interactions Rate and see how much user engagement your page is actually getting, just check out your “Inline Interaction” reports.

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Complete Review of Marketplace Ads, Sponsored Stories and PagePost Ads Tue, 22 Oct 2013 13:52:08 +0000 Edmond The three main ad types that can be bought on Facebook’s Self-Serve Ad tool all have their own pros and cons. Fortunately, this article can help you figure out which one of them would best fit your marketing strategies to a tee.

1. The Pros and Cons of Marketplace Ads

facebook marketplace ads 2

The Pros of Marketplace Ads

1) Direct Lead

The main advantage of Marketplace Ads would be the fact that you can directly send customers to your site with just one click. It also provides the least amount of friction when sending users off-site with hopes of turning them into proper customers.

2) Presence of Social Context

Businesses with Facebook pages can take full advantage of these ads in terms of social context (as seen below). Not only are they extremely convenient at sending users to another page as needed, but you will also be able to get them to like any Facebook page with ease. Plus, you will be able to monitor the amount of page likers that you have and see how many connected friends of yours have already liked it at the same time.

The Cons of Marketplace Ads

1) Bad Facebook Flow

The main issue with these ads would be that they send users off-site. This could become a big deal if the users that you are targeting normally visit Facebook to interact with other people and not to visit other websites.

2) Small Images

The images found on Marketplace Ads are typically just 100×72 in size, making them significantly smaller compared to Page Post ads, though not as tiny as Sponsored Stories that aren’t Premium.

3) Low Character Limit

Since Facebook ads generally have a limit of 90 characters, it might be hard to sell your ad copy to people this way. In fact, it would be absolutely vital to be as efficient and as tactful possible in order to succeed when it comes to this.

4) No Mobile or News Feed Compatibility

Another disadvantage of this type of ad is that it isn’t compatible with mobile apps or the Facebook news feed. Plus, they are sometimes placed under Sponsored Stories and could therefore show up at the very bottom of certain pages at times. In other words, there are chances that some users might never get to see these ads altogether.

2. The Pros and Cons of Sponsored Stories

sponsored stories

The Pros of Sponsored Stories

1) Good Social Context

Through Sponsored Stories, it is easy to take advantage of Facebook’s social factor by keeping track of what your friends do and by becoming a part of their circle that way. They also happen to be a great way to share news about your company overall.

2) Better CTR

According to studies, Sponsored Stories tend to have a CTR that is higher by 46% and are known to cost less per click because they target users outside of a page’s existing fan circle instead of within a certain group and demographic. Generally speaking, they look like unpaid Facebook page recommendations and are very simple in style.

3) No Added Creative

When using, Sponsored Stories, there aren’t any extra steps needed to come up with an ad. You will simply use the profile picture of your page and you won’t have to write any extra copy, either.

4) Mobile and News Feed Compatibility

Sponsored Stories show up on both mobile and desktop platforms and News Feeds, which can bring about higher CTRs in the end.

The Cons of Sponsored Stories

1) No Context

Generally, Sponsored Stories won’t tell users much about your brand at all. They will only tell users that their friends have already liked the page. This might be why they bring about higher CTRs, though.

2) Tiny Images

Sponsored Stories only use resized profile pictures as their images. To make up for this, it would therefore be vital to ensure that your profile picture can easily be seen even after it is resized to 32×32.

3. The Pros and Cons of Page Post Ads

page post ads

The Pros of Page Post Ads

1) Bigger Size

Since they have bigger images and other content, such as polls or videos, page post ads tend to stand out much more on the sidebar and are thus incredibly engaging overall.

2) Flexibility

Page post ads tend to be very flexible, too. In fact, you are free to advertise photos, videos, links questions, text, events and offers on them as you see fit. To find out how to make the most of Page Post Ads, read this guide.

3) Good News Feed Flow

Users who click on page post ads won’t be sent off-site. Instead, a pop-up window will show up, allowing the user to like your Facebook page and engage with it. This would be a huge advantage since users won’t feel like their Facebook-browsing experience is being interrupted in any way. If users have no idea that his is how Page Post Ads work, however, then they still might avoid clicking on them anyway.

The Cons of Page Post Ads

1) Higher Difficulty Levels

While page post ads can provide lots of content, they tend to do so within a limited space. In fact, only 70 characters from the ad will be displayed. On that note, the images will be shrunken to 100×72, as well, making them less visually coherent compared to News Feed ads. As such, it might become difficult to come up with attractive ads that will encourage clicks. If you already know that these limits exist, though, you shouldn’t have much trouble coming up with effective ads in the end. Just make sure that you choose your images strategically and make sure that they can still be seen in their smaller versions.

2) Low Social Context

Despite the fact that these ads will tell you when your friends like certain Facebook pages or will be attending certain events, they won’t tell you whether your friends actually engaged with certain posts on the site.

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Complete Guide To All Types of Facebook Ads Thu, 17 Oct 2013 13:37:18 +0000 Edmond The three types of Facebook ads that you can buy via the website’s Self-Serve Advertising Tool are

  • The Marketplace Ads
  • The Sponsored Stories
  • The Post Ads

In a nutshell, the Marketplace Ads tell users a lot about a brand and generally display online ads more traditionally. The Sponsored Stories focus mostly on the activities of a user’s connected friends whenever they use an app or like a page on Facebook. The Post Ads, on the other hand, take content from a Facebook Page in order to turn that content into a right-hand column ad as needed.

How else are these three ads all different from each other?

The Different Marketplace Ad Types

marketplace facebook ads

The different marketplace ad types are as follows:

  • App Ads, which get more traffic onto applications
  • Event Ads, which promote certain events
  • Page Ads, which drive traffic onto certain Facebook Pages
  • Standard Ads, which drive traffic off-site

Here are some examples:

Straightforward ads usually have a headline, ad copy and an image. When they are promoted through Facebook Pages, however, they will also have the Like button underneath, so that users can click on the button with ease. If they are Standard Ads, then they will also come with a URL, so that users will know which site they will be led to once they click on the ad.

Sometimes, Facebook will also encourage certain users of the site to click on certain ads by including names of their friends who have already Liked those pages in the past. If the user in question doesn’t have any connected friends who like those pages, though, then Facebook may just mention how many people on Facebook have liked it instead.

Standard ads may have social context in them if they have their own page on Facebook, as well. An ad might lead to a brand’s external site, but the friend of the user might just have Liked the brand’s page on Facebook, for example.

The Sponsored Stories

facebook sponsored stories

Sponsored Stories exist in different forms, such as the following:

  • Page Likes (users Like a Facebook page and their friends get to see that particular action)
  • Post Likes (friends like posts on certain Facebook pages)
  • Post Comments (friends comment on certain Facebook pages)
  • App Used and Game Played (friends use apps and play games)
  • App Shared (friend share stories from Facebook apps)
  • Check-in (friends check into certain places)
  • Domain (friends share third party links or Like Facebook page content)
  • Offer Claimed (friends claim offers from Facebook pages)

Sponsored Stories refer to social ads without customizable ad copy or images. Their main goal is to merely connect with their current fans’ friends. As such, they tend to include pictures of users’ friends.

In a nutshell, these ads take full advantage of Facebook’s social nature by getting friends’ “recommendations” in a way. This happens to be a very effective way to expand relationships between friends overall. Facebook pages and apps that don’t have a lot of fans or users might not be able to reach a lot of people through Sponsored Stories, though, and might benefit more from Page Post or Marketplace Ads instead, which any user can target without the need for connections with users’ friends. If you want to buy Facebook likes, visits and ads in order to get more fans or users and help you out in this particular department, then click here.

Right now, Sponsored Stories happen to be the only ads that can target non-fans on mobile platforms and in the News Feed.

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Should You Place Facebook Ads in the Right Hand Columns Or NewsFeed? Wed, 16 Oct 2013 14:11:58 +0000 Edmond There are a lot of different options on Facebook nowadays. You can actually purchase real Facebook likes, visits and ads if you want to, for example. While buying right column ads has already been possible for quite some time, it is also possible to buy ads on the News Feed now. This makes perfect sense since the News Feed on Facebook is the top destination for mobile and desktop browsing at the moment.

Your choice of ads should primarily depend on your overall marketing campaign, though. Find out which type of ad would be best for your ad campaign here.

Are Right Column Ads a Good Idea?

right column ads

Right column ads have always been around on Facebook and are generally very beneficial since they can get billions of impressions every month.

Unfortunately, these ads aren’t as prominent as they once were. This becomes even more evident now that Facebook has enlarged its News Feed stories and photos. Because of these News Feed improvements, sidebar ads now need to get users’ attention in other ways. So, instead of using right column ads that will send people off-site to generate sales, for example, you might want to try using sponsored page post advertisements and stories instead. You can actually get very creative when it comes to this by using options like offers, polls and videos in your ads.

You should know that retargeting ads that were bought from Facebook Exchange can now show up on the News Feed instead of just on the right columns, as well. Although these ads need to be purchased through third parties, they can definitely help you interact with previous visitors who almost completed transactions with you. At the moment, though, the majority of advertisers who are interested in running FBX ads won’t have the option to choose between the column or the feed.

Are Feed Ads the Better Choice?

feeds ads

News Feed ads look exactly like regular stories that your connected pages or friends might share with you. The only differences are that they have the “Hide” and “Like Page” buttons found on top of them and the “Sponsored” tag found underneath them.

Generally speaking, Feed ads tend to stand out more compared to right-column ones because they take up more space with their big images. They also provide more dynamic options since they look like regular page posts. While right ads generally have a lot of ad types available, feed ads tend to bring about better engagement overall.

The main advantage of Feed Ads would be the fact that they can also show up on mobile platforms, though. This is one of the reasons why they bring about more impressions altogether.

Which One Should You Choose?

You should understand each type better now and have certain expectations in mind for each of them. While column ads can bring about more desktop impressions and can create more awareness to the brand, for example, they generally aren’t very efficient when it comes to bringing about user engagement. However, if you want to take your campaigns up a notch, it might be smart to keep investing in these ads to make sure that you never lack in terms of impressions. After all, you might have trouble getting those impressions from the feed.

On the other hand, feed ads look like regular News Feed stories, except for a couple of distinctions. For starters, the ads stand out more because they are bigger in size and thus result in more impressions and engagement in the end. However, since these ads are almost “forced” onto users, they sometimes bring about negative feedback for being “spammy”. So, make sure you know the implications that come with these ads first and make it a point to always create quality content that won’t make people feel like you have been forced upon them without their consent.

With either ad, though, your success may also depend on your chosen target market. If you keep buying irrelevant ads to your target market, you probably won’t get many conversions, no matter how many impressions you get in the long run. To find out more about the best target markets for you, read Targeting Options.

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Why Creating Facebook Corporate Ads or Page Accounts Is a Good Idea Tue, 15 Oct 2013 01:58:04 +0000 Edmond There are billions of users on Facebook, but not all of these users have personal accounts. This means that you can actually manage a Facebook page, even if you aren’t interested in maintaining your own personal account. If you are interested in creating an account on Facebook, then visit today. You will need an email account in order to do this, though.

The best part is that creating a non-personal Facebook page comes with a lot of different benefits.

1. Central Login Gives Direct Control

One of the benefits of creating a page separate from a personal Facebook account is the direct control that you can get on the page. Basically, the page will see you as its manager, which means that you won’t have any limitations regarding the changes that you want to make on it.

Facebook tends to be very strict when it comes to payment information, for example. Having central login can therefore become very helpful in case businesses want to buy ads on your page since it can help input credit cards and company cards. Facebook may think it’s fishy if you want someone in New Jersey to take over your page management while you live in California, for instance, and then hold your ad account altogether. With direct control, you can fix this problem by creating a business account and just making your page manager an admin on Facebook.

Keep in mind that you should only give trustworthy people access to your corporate account, though. Don’t forget to revoke former employee access, either.

2. Users Can Become Admins

Another benefit of creating this type of Facebook page is that you can turn users into admins later on down the line and even assign them different roles while limiting their page control at the same time. If you have different people managing different campaigns, then this would be a great solution for you. Basically, if you hire several interns to come up with content for your social media networks, for instance, you can assign different admin roles to them yet still keep yourself safe from their attempts of deleting the Facebook page by mistake.

For advertising accounts, having this type of corporate account is good for turning other users into admins, too. As admins, they will then be able to add users to the page, but won’t have the power to turn those people into admins. In fact, you won’t have to worry about this at all when you have the aforementioned corporate account.

3. Easy Way to Share Campaigns

With a Facebook corporate account, it will also be easier for every admin to use tools like Power Editor and Ads Manager as needed. If you have just assigned your interns to create ad copy that will get more traffic onto your website, for instance, you can ask them to just upload their drafts on Power Editor first and then pause those campaigns to stop them from running, so that you can make the necessary revisions before actually running them on the site.

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