When you get more Facebook likes, it means you have developed a strong social bond with people. According to Facebook Fan Marketing, Facebook likes are twice better than emailing lists. The reason is that emails are generally full of spam and most Facebook users check their account at least once a day.
Some studies have shown that conversion rates of Facebook likes are actually pretty high. Here are the results of those studies:
Conversion rate of Twitter and Facebook:
These are just the average conversion rates and differ from business to business, but it is very important to understand how big names like Facebook can help your marketing campaigns. Given these facts and figures, how can you get more Facebook likes?
Advertise: You can advertise your website on Facebook to get more likes. This is probably the fastest way to increase the fan base. When you advertise on Facebook, you can set a daily or lifetime budget. You can also select a target demographic based on location, age, gender, or education level. For example, if you are running a technical website, you might want to target only people who have completed certain college degrees. Facebook places these ads on the right panel of pages of your target audience. If you are running a wedding website, you can target people based on their relationship status.
Connect your website to Facebook: Make sure you place a social media widget on your website from where people can connect to your Facebook page. This is very important because sometimes people who visit your website might want others to know about it. If you have a Facebook Like button on your website, they can click on it and follow your fan page easily.
Run competitions: Many Facebook experts say that running competitions is a great way to keep people engaged. People like winning. You can announce the winners and post their pics as well. This will encourage others to participate as well. Apart from that, you can offer rewards. If you are running a website for a local business and have a highly localized audience, you can send them some goodies. For global audiences, you can give them coupon codes for saving.
Hint the people to like your page: The classic Red Bull example can be used here (though they have changed to Timeline now). Their page hinted their users to like their page. You can follow the same strategy and tell your visitors to like your page. Apart from that, you can also make certain parts of your website restricted and only available to fans. Thus others would want to join in by clicking on Like. When someone becomes your fan, you can offer them free stuff like exclusive ebooks, recipes (if yours is a cooking website), songs (for a music website), and other goodies.
Use high-res pics: With low-resolution pics, your page will look tacky and people wouldn’t want to like it. It is very important to attract people using the best images. If you want an exclusive image for your page, you can get a designer to design it for you. Your profile pic also plays an important role in your page. Always select a pic that is interesting and relates to your business. Don’t select a small image. Make use of the complete image real estate that Facebook offers you.
These were some tips to get more Facebook likes. What are you following for your website? Facebook can do a lot for your website, so utilize this tool properly.