Facebook likes are an important part for any business that has a social media presence. After all, what’s the use of having a Facebook fan page when you don’t have any fans? Also, is it important to get a Facebook fan page if you already have a website? Facebook Fan Marketing will quote an example here to let you understand this concept. Levis’ jeans discovered that their referral traffic had increased 40 times when they implemented a Like button on their website. Apart from that, the revenues of Giantnerd.com increased more than 100% when they used a Like button on their website. Similarly, when American Eagle used a Like button, they saw that people who came from Facebook spent 57% more than those who came through other sources. Tea Collection saw 10 times better reviews per day when they implemented the Like button.
All these examples show that Facebook is indeed a very strong medium for marketing and all businesspeople should get serious about it. So how to get more Facebook fans? Having a strong Facebook presence makes sense. When a person becomes your Facebook fan, whatever you update on your status comes on his news feed. This is actually a big deal. It’s like writing interesting and promotional content and have it appear for your target audience immediately. It’s not just highly accurate marketing, but it’s also fast.
The only slight little problem comes here that people won’t like your fan page so soon. While informational websites or blogs can easily attract people, a Facebook page might not attract users on the first sight. And even if they do like the page, there is no guarantee that they will like it. So the best way to get users to like a page is entice them by offering them something exclusive. Give them some kind of prize or reward if they like your page. Of course you can buy Facebook likes, but what if you wanted to get them organically?
Here is an example:
As you can clearly see, the verbiage on the page is written in such a way that any fan is attracted to click on Like- just to get a coupon code. You can click on Like too to see how it functions. When you like the page, the screen will refresh and you can see a coupon code.
Another good way to get more Facebook fans is to make separate tabs for fans and non fans. It is really easy to make. There are many ways in which you can do it, but there are some methods that use FBML and its best not to use it since Facebook has phased it out. You can watch some videos to get a tutorial on how to add tabs to your Facebook fan page. And once that is done, you’ll have two tabs: one where your fans will land, and one where new users will land. On the new user page, you can post some deals, while on the regular fan page, your updates will appear.
Of course there are other ways to entice users as well. If you have no coupon codes to offer, you can entice new users by conducting quizzes. People are attracted to quizzes. These can be personality quizzes or just some quiz related to your niche. There is a lot that you can do to attract more fans towards your page. Which methods will you follow?
And here is a quick question for small business owners. Have you tried using Facebook for small business yet? And what are the results that you saw? Share your experiences here.