With more than 800 million active Facebook users, it’s hard to resist the temptation of joining the world’s largest social networking platform. I’m sure that you know how important Facebook is for your business. But the question everybody asks is how to use Facebook to promote business.

Think of your Facebook fan page as a social hub that keeps business related things organized. It gives you a chance to post details about your services and products, along with links to your media mentions and press releases. Plus it gives you a chance to upload photos and videos of products and events. It gives you a wide base to interact with your customers. According to Facebook Fan Marketing, if you don’t have readers in the beginning, you can always buy fans to get things started. This will attract more people to your business Facebook page.

Think about this: there are many people who want to stay on Facebook rather than clicking away. If you want to inform them about your website, you should direct them to your Facebook page rather than directing them to your website URL. The reason is simple. While they are on Facebook, they can see if they have new notifications. If they click away, they can’t access their notifications, so you need a method to tell them about your services by letting them stay on Facebook itself. Provide them useful information and keep them entertained. And if they are curious, they can visit your website as well.

Create a marketing strategy

Once you understand how to use Facebook to promote your business, you can create a strategy to help you quickly build a following. Your strategy can be different than your competitors’. The key here is to give your readers value. How you are going to make them hooked onto your page depends upon you. You can include useful videos, tips, tricks, products and services updates and things like that. If you are running a blog, you don’t have to post just your post links. You can also direct them to other useful posts written on other blogs so that they can learn more about things. Your aim should be to teach them. This will build your credibility. Remember, if they are looking for anything, they will find it anyway. But if YOU direct them to the right links, they will trust you more.

You can even try to link with them personally. Share your personal viewpoint about things. Or post some goofy pics of your staff. This will engage more visitors as it will build up an emotional factor. Studies show that most people (more than 90%) are emotional shoppers. So if you are able to touch that emotional factor and link your audience to your page emotionally, there is no stopping you.

Below you can see the image of a Facebook page ‘Look Dumbass’. The page moderator adds his own views on dumb happenings and his fans connect to him. This is how you can make people respond strongly: invoke their emotions, and your page will be a success. This page is checked daily by thousands of visitors and they all try to comment on posts to top each other to look the funniest. You can adopt the same strategy for your page if you have the writing skills.

Well that was just one example. There are tons of other strategies that people are following. If you are confused about what to add, here are some suggestions:

• Try to start a conversation by hitting up something that is interesting
• Respond to people’s questions and follow up the conversation
• Post links to relevant content
• Add photos/videos
• Post updates about your business

Lot of businessmen think setting up a successful Facebook page is an almost impossible task. But all you need is the right strategy. Once you have it, it will take just a couple of months for your page to be famous.

Have you worked up a strategy yet? Which strategy do you think will suit your niche? Share your thoughts through comments.

Got an iPhone? Wait for our new post when we teach you how to manage Facebook pages using iPhone.

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