Whatever you do for your brand marketing online can be totally free, unless you want to offer some kind of reward. Successful Facebook campaigns are actually completely free. The ROI they make is so lucrative that there are no extra dollars spent on them. If a Facebook campaign is done correctly, it will make your company go viral on the internet and people will want to visit and like your fan page. This makes things easier in the long run. Here are some most important elements of a successful Facebook campaign
When you are defining your target audience, try to be as precise as possible. It starts with segmenting your audience based on geographic locations. Now think of a typical person of your target demographic. What would their interests be? What would be their gender, age, relationship status, and education level among other factors? This will help you create a highly targeted ad campaign. Your business might cover all sorts of audiences, but you have to focus on the chief audience category. For example, if you supply kitchen products, there will be all types of customers but it is best to keep your criteria to women, age 25-35, and married. These are the women who would most probably be on Facebook and would be interested in your products. Of course there are men who cook as well, but these criteria will let you reach a more specific kind of audience.
When you make your ad copy, make sure you are concise, clear, and simple. A compelling offer and a clear call to action will motivate more response from users. On an average, you will have about 5 seconds to grab user attention. You also have to save in terms of space. The advertising titles on Facebook are limited to just 25 characters. The body copy can have maximum 130 characters. So you have to plan the ad copy in such a way that you can convey your message in minimum words. This copy should be compelling enough to make people click on it. This brings us to the next point.
Facebook Fan Marketing has observed that an actionable and compelling promotional offer like free services, downloads, or coupons can boost fan attention. It also increases response rate and improves brand awareness. Also, if users see that they can save money by using your coupons, they will be willing to provide additional information about themselves. Promotional offers are a great factor in successful Facebook campaigns.
The online landscape is already saturated. This is why creativity matters, and it matters a lot. You need clever ways to present new ideas to your users. Use the visual senses of people to attract them to your website. You have the power to catch the attention of reader and to evoke an emotional response, but only with creative ideas. They are a major motivator behind purchasing decisions.
Content of the digital ads is very important. And so are the messaging technique and other marketing techniques. But you cannot ignore the landing page. A properly designed landing page encourages people to take a step toward trying your products or services, while a badly designed page can lead to abandonments. Make sure that your landing page is properly optimized for conversions and is also has tracking mechanisms.
Want to know the answer to the question, ‘How can Facebook help my business?’. Look for the coming post.