So you’ve created a Facebook Business Page for your local business, and you’re very happy with yourself. A week goes by, two weeks, and… Nothing, not one like, and your only followers are your friends, and your mum, bless her.
In this video, I am (the guy in the video) going to go through 15 powerful tips, you can start implementing today to optimize your Facebook Business Page, so you can maximize your chances of being found amongst the millions of pages out there, by new visitors which you can turn into customers.
I’m leader and the founder of Ranking Academy.co.uk, the place where small businesses turn to for better online visibility, more traffic to their websites, and more customers to their stores. And before I forget, I invite you to subscribe to my Youtube Channel (text modified to avoid similar content), and give me a thumbs up, as it will help me create more tutorials for you.
This video is for those of you who already have created a Facebook Page, but are not quite sure how to make the most of it. If you haven’t created a page for your business yet, check out my tutorial, How to create a Facebook Business Page step-by-step instruction first. So without further ado, let’s start with tip number #1.
Add the right profile picture
Add a profile picture that reflects your brand, very often this will be your logo. This picture is probably the most important one as it will be displayed on all your posts in Facebook search results, and when someone shares your post on their own timeline. Make sure the picture is 180 pixels by 180 pixels square, and is still readable, when reduced to 40 pixels, which is the size it will be in a newsfeed tip.
Add a cover photo
You never a second chance to make a great first impression, and that’s why you should use a cover photo for since it’s the biggest image on your Facebook Page, and the most impactful. At 820 pixels by 312 pixels, your cover photo is by far the largest image of your page, and the best opportunity to showcase your business. Think about changing it regularly so it matches with trends, season, news that are happening in your business. Better still use a video if you can, as it will grab the attention of your visitors straight away, and make it more engaging.
Have a look at this example for Mary Smith (2″25).
The video should be between 20 to 90 seconds long, and at least 820 and 312 pixels, but it is recommended to go for 820 and 462 pixels.